The Office for Health Improvement and Disparities (OHID), with the support of NHS England and NHS Improvement, launched a Help Us Help You – Cervical Screening Campaign, to highlight the benefits of cervical screening and remind people that that it can help stop cancer before it starts.

Partners in the NHS and local government are welcome to support the campaign from today using a suite of custom assets available from the Campaign Resource Centre to help us get these important messages to our target audiences. For more information, visit www.nhs.uk/cervicalscreening.

Running from 14 February – 14 March 2022, the campaign will include advertising on TV, video on demand, social media and paid search, along with national and regional PR activity. There will also be activity targeted to ethnic minority (Black and South Asian) and LGBTQ+ people with a cervix, as these groups can experience specific barriers to taking up screening.